PC Profiles: Meet Audra Friis

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Monday November 8, 2010 | No Comments

In the second profile of our series with the PC team, we speak to Audra Friis, a veteran of consumer media experienced with outlets from the New York Times to Woman’s Day. Working from her home in Long Island, New York, Audra is one of several PC team members in the NYC area – Read more about Audra in our interview with her below!

What is your role at PC?
I am the consumer media specialist and support those PC clients looking  for more mainstream media exposure.

Where are you located?
I live in New York; on Long Island with my husband Craig, our 2 kids Zoe (3) and Luka (1) and our dog, Diesel.

What has been your favorite project that you’ve worked on at PC?
I have several… Assisting in awareness for pediatric epilepsy, glaucoma and Hepatitis C are just a few. Being able to educate the public on important topics and please the client at the same time are just some of the rewarding benefits that come with this job.

Since you work from home, what do you typically wear to work?
I typically wear jeans and t-shirts – My children have me on the go when I’m not at my desk, so I choose anything comfortable (and easily washed) to keep up with them.

What’s your biggest pet peeve?
I typically enjoy great rapport with editors, reporters and producers throughout my day, so I’d have to say it’s when my job requires me to cross that line from being persistent to downright stalking.

Are there any TV programs during the day that you secretly love to watch?
Gossip Girl, although not too embarrassed, I love it!

by PascaleCom

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PC Update: Consumer press campaign kick-off and California!

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Friday July 2, 2010 | No Comments

While the holiday weekend has kicked off for some, our public relations team is debriefing from a busy week and putting the final touches on materials for our upcoming trip to Southern California.

PC’s Georgette, Allison, and Deb depart early in the week for California, where they will meet with clients and partners across the region. With a significant portion of our clients in the area, our trips to California are typically packed with activity, and the coming week will be no exception – We can’t wait to see you all!

Our consumer press pro, Audra Friis, is also leading a stellar new campaign for a Pittsburgh pharmaceutical company. Familiar with outlets from the Today Show to the Wall Street Journal, Audra is looking forward to applying her widespread experience to tackle this new project.

Finally, PC would like to wish everyone a safe and happy 4th of July – Our team is excited for a long weekend with friends and family, BBQs, and of course fireworks!

by PascaleCom

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