To leverage established relationships with dermatologic trade editors by continuing to promote Hydrosal® Professional (for hyperhidrosis management) with a media event during the 2009 Winter American Academy of Dermatology (AAD) meeting. Show product support with three key dermatologists, in US and Canada, by demonstrating their success stories.
Six months
PC garnered coverage from key trade media with media event during Winter AAD which resulted in seven news clips, two articles, two new case studies and continued awareness building among editors of Valeo Pharma and its executives.