PC’s Approach

Dry eye is prevalent among menopausal women

Strategic Link

Red Hot Mamas – organization for menopausal women

Results

• Fourteen in-market events partnering a local KOL, Allergan and RHMs.
• Consumer and professional/trade articles on the Refresh brand line.
• Increased traffic to www.dryeye.com.
• Refresh messaging reached a robust audience; KOLs in local markets were eager to participate because of increased patient referrals; RHM provided unique service to members.