Refresh Tears: Red Hot Mamas Advocacy
Dry eye is prevalent among menopausal women
Red Hot Mamas – organization for menopausal women
- Fourteen in-market events partnering a local KOL, Allergan and RHMs.
- Consumer and professional/trade articles on the Refresh brand line.
- Increased traffic to www.dryeye.com.
- Refresh messaging reached a robust audience; KOLs in local markets were eager to participate because of increased patient referrals; RHM provided unique service to members.