Objective
Utilize trade media to improve awareness around CoolSculpting and set foundation for post-launch coverage. Emphasize scientific and research topics surrounding procedure throughout pre-launch restrictions to maintain media coverage momentum.
Timeline
Eight months
Results
Pre-FDA Coverage:
- Cosmetic Surgery Times
- Practical Dermatology – Cover Story: “Investments 101: Calculating Capital Equipment Purchase and Procedure Costs”
- Skin & Allergy News
- Practical Dermatology
Post-FDA Coverage:
- Skin & Aging – Cover story: "The Fat Busting Boom"
- Dermatology Times
- Cosmetic Surgery Times
- The Aesthetics Guide
- Plastic Surgery Practice
- New Beauty
- American Health and Beauty
- Skin & Allergy News
- Practical Dermatology
