PC’s Hiring: Account Executive

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Friday July 29, 2011 | No Comments

We’re hiring! PC is looking for an Account Executive in the San Diego and NYC areas. Are you interested in this position, or know someone who is the perfect match? Read below for all of the details, and send your resume/cover letter to Allison Potter at allison@pascalecommunications.com. Good luck!

The Details:

This is a challenging position with a midsize healthcare industry public relations firm. PC is seeking a highly creative, goal-driven candidate to join us as an Account Executive in the San Diego area (as well as NYC area) to work on multiple accounts in our growing and award-winning healthcare practice.

We are looking for a team player in our all-virtual agency that can deliver on results and is not afraid to think outside of the box. The ideal candidate will have a strong interest in/understanding of science, will demonstrate excellent written and oral communication skills, and will have strong research and analytical skills. He/she must be detailed oriented, resourceful, and able to multi-task and prioritize under deadlines. Prior experience in Healthcare PR is a must. Knowledge of Microsoft Office is a must.

Minimum Qualifications:

• Bachelor’s degree
• 1-2 year of PR or equivalent work experience and/or recent graduate with solid PR internship background.
• Basic understanding of the field of public relations.
• Healthcare experience

Workplace Environment: We are an all-virtual agency, so candidates can conveniently work remotely in their home office environment.

Responsibilities: The work of a public relations (PR) Account Executive is likely to vary from day to day, but a general list of responsibilities includes, but is not limited to:

• Write and distribute basic materials including pitch letters, news releases, backgrounders, fact sheets, bios, etc.
• Create and maintain media lists.
• Monitor media to report coverage that affects the Client’s business in professional trade and consumer media outlets.
• Handle basic research of Client’s business and industry to maintain a current knowledge base.
• Prepare regular client reports and attend client meetings, as necessary.
• Build relationships and network with colleagues, clients and the media.
• May coordinate specific events and promotions for the Client(s).
• Represent Client(s) at events or trade shows.
• Assist in account administration duties such as billing and activity reports.
• Work with internal service departments, external vendors, news media, other Ad/PR agencies and other account staff members at PC to service the Client(s).
• Work as part of an account team to develop client proposals and implement the PR activity.

To learn more about Pascale Communications, please visit our website at: www.pascalecommunications.com.

All interested candidates should submit their credentials/resumes and salary requirements to Allison Potter at: allison@pascalecommunications.com

by PascaleCom

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We’re expanding!

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Friday July 22, 2011 | No Comments

Great news for all of our west coast companies, as PC is expanding to the west coast, with PC’s Allison Potter relocating to San Diego in early September.

Day-to-day will continue without skipping a beat, but we’re also looking to hire a talented Account Executive in the San Diego area to help support the ophthalmic team.  Is that you, or do you know someone who would be a great addition to our one-of-a-kind virtual team? Submit your cover letter and resume to Georgette Pascale at georgette@pascalecommunications.com.

by PascaleCom

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PC Presents: Gabe interviews Georgette

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Tuesday July 19, 2011 | No Comments

When one is a newbie, like me, just starting out in an industry, there are times when you can feel lost or unsure.  These are the times that we look for inspiration and guidance from those that have been there before.  This is why it was very exciting for me to have the opportunity to have a conversation with the self-made Georgette Pascale, PC’s founder and our leading lady.  Of course, it would be impossible for her to share all of her vast amounts of wisdom and knowledge in a short blog interview, but we were still able to get a better idea of who she is and what makes her tick.   Here are some of the questions I asked her.

How did you get started in the PR industry and Healthcare PR?

Public Relations was actually something that I just fell into.  I had gone to the Fashion Institute of Technology in New York for marketing communications and was very interested in that.  After school, I got a great internship at the PR firm of Bender, Goldman and Helper in New York City and that is when I fell in love with Public Relations.  I was able to get involved in so many different aspects of the business – music, fashion, corporate PR, high-tech innovations – and I loved it.  After 9/11, I was laid off.  I was looking for a job and a good friend of mine helped me land a job with RLM PR, where my focus was in eye drops.  It was part-time and I had to learn everything for myself.  That was my first experience with Healthcare PR.  I really found that I enjoyed it and was able to feel that I was making a difference.  Eventually, I was named Director of the Healthcare Practice.

Why and how did you decide to start your own company?

I was working in NYC and my husband, who was my boyfriend at the time, was working in Arizona and we had wanted to move closer together.  He got an opportunity in Pittsburgh and although I liked my job, I thought that maybe this was something I could do on my own, there might be some things that I would do a little differently if I started my own company.  I wanted to move, so that is when I decided to start PC.  At the time, an all-virtual firm was a new concept.  However, it allowed me to be a lot more efficient.  Also, there were not a lot of healthcare-specific PR firms (only larger agencies with healthcare “arms”), so we were doing something that was very unique.

What are the strengths of PC that separates it and makes it successful?

I think the most important thing is the relationships that you have with the people around you.  You can’t do anything without them – the creation of relationships, the fostering of relationships, maintaining your relationships.  That is something I enjoy.  I’m a people person and I love to network.  I have lots of energy.

Secondly are the people that we hire, the team.  We couldn’t be more different, but everyone has their niche, their specialty, so it works.  We’re a team and I treat everyone as such.  I know if I’m having a bad day, I can call up one of the ladies and they’ll cheer me up.  That makes it easy.  Also, if something doesn’t fit for someone or they don’t like a certain aspect of what they’re working on, I’ll move them to a different area.  That is something that a lot of places don’t do.

The third thing is the structure of the company.  We don’t overcharge, but we stay efficient and effective.  It is our relationships and the people that we work with, along with the virtual-aspect of the company, which enables us to do that.

Do you have a particular management style that you lead with?

I’d say that I’m aggressive.  I like to push people out of their comfort zone when I see potential in them.  Like I said, I consider everyone a team member and I like it when people push back.  I don’t pretend to know everything and I like getting feedback from the team; I get energy and good vibes from them.  I like to keep it fun.  I love it when people take charge.  There is nothing better than when I hear from a client, “You know what, Georgette, you don’t need to be on that call, so-and-so has it under control.”  It’s not that I don’t want to be involved, but it makes me proud to know that my people are doing a good job and it’s comforting to know that the team is capable and that I can count on them.  That is exciting for me.

What is your favorite part of your job?

My favorite part is that it’s different every single day.  I enjoy doing crisis-management and I love new business.  I love presenting and I enjoy new business presentations.  It’s never the same and that keeps things fresh and interesting.

What is your vision for the company and what do you expect to see in the future?

I definitely want it to grow.  I know that I can succeed in this business, so it’s not about that, but there are other avenues that we can entertain.  I want to grow into different specialties. I’m not here to take over the world.  I just want to keep working with quality products, keep enjoying what I’m doing, sustain it and explore new areas.

The thing is that I really do love what I do every day.  I really enjoy what I do and that makes the bad days go a lot easier.  I do a lot of philanthropic work,  I have three great kids and a wonderful husband. …I’m very busy.  But I am lucky to be so busy.  Life could be a lot worse!  I have a lot of good things happening.  I feel like I’m pretty blessed.  I love life and when I get bored, I add something new to the mix.

I like to keep active and am just thankful that I am able to do all the things that I do.

by PascaleCom

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July Healthcare Months

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Friday July 1, 2011 | No Comments

If you’re reading this, it means you survived the month of June, most likely because you read our blog post about June’s national health observances.  Congratulations!  We figured we’d help you out again.  It’s hard to believe it is already July.  Summer is flying by and you surely have several more cookouts to attend, as it is National Hot Dog Month.   However, it’s still important to keep track of these awareness dates that can benefit you and your loved ones. (Editors note: hotdogs aren’t healthy?)

Check out these observances and their hyperlinks and we’re willing to bet that you’ll make it in one piece to August. Good luck!

July

Eye Injury Prevention Month

Cord Blood Awareness Month

Juvenile Arthritis Awareness Month

National Cleft & Craniofacial Awareness & Prevention Month

UV Safety Month

International Group B Strep Awareness Month

July 10-16 – National Therapeutic Recreation Week

July 28 – Dental Awareness Day

by PascaleCom

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