Pittsburgh’s “Big Ben” Roethlisberger launches PR blitz – But is it too late?

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Friday June 11, 2010 | No Comments

Public relations activity is mounting in efforts to restore the image of Ben Roethlisberger, reports the Pittsburgh Tribune Review today.  Following allegations in March 2010, the Steeler quarterback has been largely out of the public eye, both locally and nationally.

While national appearances on Oprah and Larry King, to which the article alludes, may assuage critics and audiences across the US, is Roethlisberger committing the first of Michael Snyder’s 7 Deadly Sins of PR in his sustained silence towards Pittsburgh’s loyal fans?

The faucet philosophy of PR. This sin is often better known as, ‘We’ll turn on the PR when we think we need it.’ This fairy-tale belief has outright killed more than a few companies, particularly in a lightning-fast Internet setting where leaked confidential e-mails take on a global life of their own. When senior executives embrace and engage in strategic reputation management, the benefits ramp up quickly. When they’re caught off guard in a crisis, they generally pay through the bottom line. (via Ragan.com)

While more news on the Roethlisberger case is released daily and fans continue to speculate on the player’s future in Pittsburgh, the unavoidable silence between “Big Ben” and his fans is an obvious breakdown in the communications chain.

The 7 deadly sins of PR (2010 edition) by Michael Snyder

by PascaleCom

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